Privacy Policy

Update March 29 2020

Updated May 17 2018

Updated Oct  23 2018 


Vshine Silk and Shine is a registered trademark of Silk and Shine Ltd, a Company registered in the UK, registered office at 15 Glyn Avenue Bilston West Midlands (together "we", "us", "our"), take your data protection rights and our legal obligations seriously. This Privacy Policy ("Policy") describes how we use your personal data collected via ("Website") and by other means (e.g., via social media, cookies, etc.). Please read this Policy carefully.

Personal Data We May Collect About You:

  • Contact information (such as your name, birthday, nationality, email address, postal address, telephone number and any other personal data) that you provide on the Website, including if you subscribe to our newsletter and register and create an account on the Website;

  • Details of any transactions made by you

  • Credit/debit card information collected through a transaction by you for the payment purpose of that transaction only;

  • Personal data that may be contained in communications you send to us

  • Information from surveys on the Website for research purposes, if you choose to participate in them;

  • Information about your use and navigation of our Website, such as your IP address and other device identifiers, your operating system and browser type, and information about the Website pages you visit, collected thanks to cookies; 

  • Personal information collected from third parties, such as data that you agree to share with us on publicly accessible social networks

  • By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency

Providing your personal data to us is necessary for processing your order on the Website, supplying other services upon your request, or when your personal data is needed to fulfil requirements by law or regulations. Refusal to provide us with any personal data necessary for performing the above purposes may prevent us from processing your order on the Website or fulfilling obligations required by law and other regulations. 


Disclosure of further personal data to us other than the above is optional. We shall indicate personal information required for the purpose of service and products provided to you on the Website and for legal obligations by including an * mark to the data

Use of Your Personal Data shall be under strict legal basis:

  • processing is necessary to perform a contract with you or to enter into a contract (e.g., sale contract);

  • processing is necessary for us to comply with a legal obligation;

  • processing is in our legitimate business interests, fundamental rights or freedoms, such as our interest in using customer and Website user personal data to perform our business activities, with current and potential customers and Website users; and in establishing, exercising or defending legal claims; 

  • processing is based on your prior explicit consent

Disclosure of Your Personal Data shall be based on your express consent:

​We may disclose your personal data to our affiliate companies or to our service providers to assist us in providing the products and services we offer you but we shall get your express opt-in consent before we share your personal data with any third party company for marketing purposes.

​Security is our top priority to protect your data:

​We have adopted security measures to protect personal data against accidental or unlawful destruction, accidental loss, alteration, unauthorised disclosure or access. For the best possible protection of your personal data outside our control, your device should be protected and your internet service provider should have appropriate measures for the security of network data transmission.

​You accept the inherent security implications of dealing on-line over the Internet and will not hold Vshine Silk and Shine or our processors responsible for any data breach unless it is due to our negligence.

​Retention of Your Personal Data is only to fulfil its purpose:

​We shall retain your personal data only to fulfil the purposes for which it was collected.

For further information regarding the processing of your personal data please contact

We reserve the right to change or update this policy to comply with new requirements imposed by the applicable laws or technical requirements. We will updated the Policy on the Website. We may also notify you in case of material changes and seek your consent to those changes and ask you to periodically review this page.